Case studies

Angry Beards, now an established cosmetic brand on the Czech market, has built a strong position in the online world over the years since its inception in 2017. However, despite its digital dominance and large base of loyal customers, the e-shop faced a major barrier to growth — the unavailability of brick-and-mortar stores.

December 2022 was a watershed for Puravia. A successful online business is showing itself offline for the first time. In the shared store Melody, together with e-shops reaching annual sales of over 100, 500 and more million crowns, she presents her products for a healthy lifestyle.

Kulina has one of its key strategic goals to expand its brick-and-mortar store network, so they decided to go the Melody (formerly Pikito) route in the Czech Republic, Slovakia, and Romania. Melody stores have proven to be an effective tool for increasing repeat purchases and reducing marketing costs.