About us
Melody Malls are shared brick-and-mortar stores for e-shops with full service without an initial investment.
stores
You can find Melody in Prague, Brno, twice in Bratislava, and Bucharest.
e-shops
with annual turnovers exceeding 100 million CZK utilize our services.
of our partners
have Melody stores in addition to their brick-and-mortar shops.
Why Melody Mall Was Created?
For over 10 years, Marcel Vargaeštók and Antonín Štětina have run online stores in categories like kitchenware, food, baby products, toys, and HORECA equipment. Their online ventures always included a network of brick-and-mortar stores, or at least one e-shop location with a pickup point.
However, years of hard work, assortment optimization, utilizing stores as pickup points, and developing sales skills weren't enough to make these physical stores consistently profitable. Low margins – especially compared to fashion, cosmetics, or the retail margins of global brands – posed a significant barrier to entering traditional brick-and-mortar retail.
They realized that gaining added value from a physical store – such as increased brand credibility with customers and suppliers, a dedicated pickup point for orders, returns, and complaints, and a space for customers to physically interact with products – doesn't require a large space. Yet, even a small space still entails a lease agreement, initial investment, health & safety/fire protection, 2-5 employees (especially for weekend openings), and technology and maintenance costs.
Marcel and Antonín saw a solution in a shared retail space. Here, high fixed and operational costs could be distributed among a larger number of online stores, all benefiting from the advantages a physical presence offers. This vision led to the establishment of the first Melody Mall (originally Pikito) store in Prague's Štěrboholy in 2022. Today, this location hosts 15 partner e-shops and welcomes over 100,000 visitors annually.
What our partners say about us
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Our partners
Contact us
Do you have any questions or do you want to start working with us? Do not hesitate to contact us either by phone, by email, or via the contact form. We will answer you as soon as possible!