How the first brick-and-mortar store influenced the growth of Puravia.cz
Puravia.cz, a successful Czech e-shop with pure food supplements and natural cosmetics, opened its first stone shop. The high costs and time consuming required by any retail store were avoided by trading with Melody stores.
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Results and benefits
Increase in conversion rate by 11.24 % year on launch
From 0 to 2% share of sales for 1 year with a turnover of CZK 100 million
Increased credibility and brand awareness
Sales up to 20 000 CZK per square meter
Building trust and relationship with customers
December 2022 was a watershed for Puravia. A successful online business is showing itself offline for the first time. In the shared store Melody, together with e-shops reaching annual sales of over 100, 500 and more million crowns, she presents her products for a healthy lifestyle.
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Shop as a marketing tool
The opening of a brick-and-mortar store within Melody has brought Puravia a unique opportunity to reach entirely new customer groups. Thanks to the shared space, Puravia came to the attention of people who otherwise might not even know about its products and originally went for another brand here. At the same time, it can also appeal to customers who, although they like the possibility of buying on the Internet, it is important for them to look at the products before buying.
Marketing synergy
At Melody, joint discount weeks are held at least twice a year. The aim of the event is to harness the power of the common store space, to raise awareness of the store, the brands offered
and products. Partner e-shops within “Melody Week” inform about discounts of other e-shops in all their communication channels (e.g. newsletter, social media posts). The cost of these actions is almost zero from the side of the e-shop.
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