24.7.2024
Melody Mall opens exclusive store in Brno
The Czech retail chain Melody Mall has opened an exclusive new store on Svobody Square in the center of Brno. As a pioneer of the world's unique Retail-as-a-Service (RaaS) concept, Melody Mall offers products from top e-shops in its stores across the Czech Republic, Slovakia, and Romania, helping them connect with customers through physical retail.
The Brno store, a collaborative space for Melody's partners, has welcomed leading Czech e-shops such as Agátin svět, Kulina, Restorio, Tvrzená skla, Spokojený pes, and Puravia. Just a couple of months after its grand opening, the store has filled its last available spaces. Just like the OC Central branch in Bratislava, the design was handled by the Moris Design studio. The layout is crafted to highlight the unique identity of each individual e-shop, allowing them to customize elements like the lighting color of their display units to match their brand.
Currently, nearly 30 e-shops use Melody Mall's "Retail as a Service" model across six cities. In the Czech Republic alone, these e-shops generate an annual turnover of over CZK 3.5 billion.
Brno: A key milestone for expansion
The opening of the Brno branch is a crucial step in Melody Mall's growth. Located right in the heart of the Moravian metropolis, the new store offers a unique space that blends innovative retail with an exclusive selection of brands.
“We didn't choose Brno by chance—we see huge potential here. Our new store on Svobody Square is our most ambitious project to date, and we believe it will become a key hub for our future expansion,” says David Verner, CEO of Melody Mall. Just a few months after opening, Melody in Brno is already seeing four times the foot traffic of our other locations.
